Business Planning Business Plan
is to create a business plan in the life of a company not a one, but a permanent affair. It is necessary to look to the particular life stage of the company and is to monitor it. A business plan is used - depending on the design and purpose - for planning, communication and control of business activity.
first The business plan as a planning tool
entrepreneurs need a business plan for the first time, their business model and build a virtual display in its effects. Companies that are already on the market use the business plan, intended to play through activities in theory, before they waste time and capital on the market. In this case, a business plan to serve as a basis for discussion of strategies and decisions. He is the corporate timetable.
second The business plan as a communication tool
both internally and externally can be used as a communication tool, the business plan the first order. Internally it can serve to motivate employees, and to convince the management. The main significance lies, however, by external companies. The emphasis is in negotiations for acquiring see debt.
particular, the changes in the lending process of banks - as keywords are Basel II and the minimum requirements for the credit business (MaK) called - can get a business plan almost an existential meaning. Without a business plan or similar documents today loan negotiations are doomed to failure. On bank lending side, the processes are standardized. Personal relationships are less and less. What counts is the disclosure of the business processes of the borrowers and their impact on profitability, liquidity and debt service ability. The same applies to
Venture-capital firms.
third The business plan as a monitoring tool
A business plan is a good basis for control of Scheduled. Within defined time intervals, the desired planning data with the actual results match for both positive and negative deviations noted. If the specified target values \u200b\u200bare not reached, timely action is taken. There is not only the opportunity to identify errors early, correct and prevent but also to gain valuable insights for future planning.
not the company itself, but also foreign investors such as venture capital companies or the bank has with the business plan is a monitoring tool at hand that allows them to monitor the deployment and use of the funds made available to them. A business plan allows the lenders, not just quantitative controls (for example, is counter-plan sales revenue) but also qualitative controls (eg development in the marketing department) to carry out.
meet with a business plan business major elements of Basel II and thus get a good position in credit negotiations.
4th Form and structure of a business plan
A business plan should describe the following items and such that make a potential investor a complete picture of the company and its projects.
first Executive Summary / Summary (2 pages)
second Companies, aims, visions (1 page)
third Products and services (2 pages)
· product and service offerings
· Vergleich zur Konkurrenz
· Entwicklung von Produkten/Dienstleistungen
4. Markt, Branche und Wettbewerb (5 Seiten)
· Wettbewerbssituation
· Wettbewerbsvergleich
· Zielkunden
· product design
· distribution
· communication
5th Marketing and Sales (4 pages)
· market entry strategy
· sales strategy
· pricing strategy
· Sales Support Measures
· organization of distribution
· cost situation in the sales area
6th Team, processes, organization, business system (3 pages)
· founder
· Prozesse
· Organisation
7. Umsetzung/Realisierungsfahrplan (2 Seiten)
· Entwicklungsstand
· Stand der Unternehmenssituation (Gründung, Lebensphase)
· Leistungserstellung
· Weiteres Vorgehen
8th Opportunities and Threats (1 page)
· representation of opportunities
· presentation of risks
· strategy to use of opportunities and avoid
· risks
9th Planning / Development (10 pages)
· sales planning
· investment planning
· profitability forecast statement
· financial and liquidity planning
· financing
The entire business plan should not exceed 30 pages. In the opening sequence should have a cover page and a table of contents guide . Give
Since the priorities are different from company to company can represent the information on the page numbers for each item are approximate values \u200b\u200bwhich are to be personalized. The bottom line should not be exceeded 30 pages.
tables and graphics can help to keep the business plan within the identified page frame. If necessary, additional information is (development time series, etc.) attached. the actual business plan is too large, there is a risk that he will not target people read in detail.
when preparing a business plan it is important to avoid errors, uncertainty for the addressee or take his interest:
· missing contents
· missing and / or incorrect page numbering
· bad and dirty photocopies
· dirty typeface, different Fonts
· incorrect spelling, poor writing style
· substantive inconsistencies, no clear argument
· missing information on contact details to contact information (phone, fax, e-mail, notice on website)
note on the first page
"All information on this business plan are confidential. Reproduction of any kind and the transfer to third parties are permitted only with permission of the author or the company, "
4.1 The most important point. The Executive Summary The summary
plays the central role in the business plan. Already on the first page of the business plan will determine whether the plan arouses the interest of the receiver or remain without attention. Investors rarely take the time to work through a business plan in full. not the first two pages are compelling, the whole plan is faltering.
The summary is not to be confused with a preface. The best summary is written last, also wenn der Inhalt des Businessplans feststeht, fällt auch die Zusammenfassung am leichtesten.
Die Zusammenfassung darf also weder unvollständig sein, noch zu lang und ausführlich geraten, noch darf sie verwirren, sondern muss überzeugen. Es ist extrem schwer, das Potenzial und den Erfolg eines Unternehmens auf zwei Seiten darzustellen, doch genau da liegt der Schlüssel zum Erfolg.
Die Zusammenfassung sollte auf zwei Seiten folgende Punkte enthalten:
Inhalt des Executive Summary
· Idea and business purpose
· The key business objectives
· What products / services will be made today or in the future and offered?
· What are the advantages of the products / services - advantages over competitors, advantages and benefits to customers?
· information on market trends (market size, growth, customer behavior)
· information to competitors and competition
· business organization, key personnel, skills, ownership
· actual state of the Company (founding date, sales, human resources, capital, interest)
· achieved so far - what is envisaged?
· For products - stages
· sales strategy
· tabular: revenues, operating results, capital, number of employees, capital needs, key figures, break-even Point, capital needs, financing, liquidity
· purpose of the Business Plan (bank loans, venture capital, corporate governance, etc.)
goes Below it comes show how the company intends to proceed in each case to be described sub-areas, the means and instruments necessary to and will lead to what results this.
It is a case of putting the reader into the situation, all ideas, to understand plans, intentions and outcomes and to assess their implementation down to content. Excesses in both the choice of words as well as the expected outcomes are avoided.
In the following, shown by random points in positions which are described in the details of a business plan short and concise.
2.4 Company / goals / visions
· Exact name of company (name, company name, address, contact person, etc.)
· past (previous Development)
· presence (actual state)
· future (expectations)
· Ownership (Eigentümer, Gesellschafter)
· Wichtige Verträge
4.3 Geschäftsidee, Produkte und Dienstleistungen
· Beschreibung von Produkt/Dienstleistungsangeboten
· Produktvergleiche gegenüber Konkurrenzprodukten
· Anzahl von Produkten/Dienstleistungen (Sortimentszusammensetzung, Angebotszusammensetzung)
· description of product developments and their status
· customers benefit from products / services
· product life cycle
4.4 Market, industry and competition
· sector assessment - developing trend - the development potential
· market analysis, market volume (of information)
· market research
· description of the market - market segments
· sales estimates
· audience
· competition
· position of their products / services within the market
5.4 Marketing and Sales
· marketing strategies
· Product range policy
· communication policy (section advertising, sales promotion, etc.)
· pricing (discounts etc.)
· delivery and payment
· customer service and warranty services
· range of distribution
· channels of choice, distribution systems
4.6 team, processes, key people and organizational
· organization, organizational structure
· Management - Personal and functional description
· staff number and composition for some areas (for example, 6 staff sales, 3 staff accounting, etc.)
07.04 transfer / realization schedule
· timetable for the implementation of the measures
· Who uses what and when to?
4.8. Opportunities and risks
· comparison and consideration of opportunities and risks
9.4 planning / development
· sales planning by division and region categories (breakdown months or seasons)
· Investment Planning (objects, time)
· Profitability forecast statement (detailed planning for a year, preliminary planning for three years)
· financial and liquidity planning (Planning for three years, detailed planning on a monthly basis for one year)
· capital needs assessment for investment and working capital (taking into account an appropriate liquidity reserve)
· financing (comparison of capital requirements and financing)
5th Important addresses
The following addresses can be used as data sources for the various areas of the preparation of a business plan can be used. In addition, information used as the region's industry and commerce, and industry associations representing the interests of different sectors or even university libraries in question.
Federal Statistical Office Germany
Statistical Information Service
Gustav-Stresemann-Ring 11, 65189 Wiesbaden
Tel: 0611-752405 Fax: 0611-753330
Internet: www.statistik-bund.de www.destatis.de
Ifo Institut für Wirtschaftsforschung
Poschingerstraße 5, 81679 München
Tel.: 089-92240, Fax: 089-985369
Internet: www.ifo.de
GfK AG Gesellschaft für Konsumforschung
Thumenberger Weg 27, 90491 Nürnberg
Tel.: 0911-3950, Fax: 0911-3952209
Internet: www.gfk.de
Deutsches Institut für Wirtschaftsforschung
Königin-Luise-Straße 5, 14195 Berlin
Tel.: 030-897890, Fax: 030-89789200
Internet: www.diw.de
DIHK German Chambers of Industry and Commerce
width Straße 19, 10178 Berlin
Tel: 030-203080, Fax: 030-203081000
Internet: www.dihk.de
Confederation of German Trade
Mohr Street 20/21, 10117 Berlin
Tel: 030-206190, Fax: 20,619,460
Internet: www.zdh.de
Federal Ministry of Economy, Labor and Technology
Scharnhorst 34-37,
10115 Berlin Tel: 030-201490, Fax: 030-20147010
Internet: www.bmwi.de
Federal Ministry for Education and Research
Hanover Street 30, 10115 Berlin www.bmbf.de
Important Note:
Tel: 030-285400, Fax: 030-285405270
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